Reading 6.4: Campbell and Goold

According to Andrew Campbell and Michael Goold (‘Seeking synergies’, in De Wit & Meyer, 2010, Reading 6.4), which two factors are mentioned in order to be able to exploit the potential synergy areas?
1. Logic and incremental thinking
2. Innovativeness and reservation
3. Enthusiasm and caution
4. Creativity and realism.
In Reading 6.4 ‘Seeking synergies’ (in De Wit & Meyer, 2010), Campbell and Goold refer to a model called the ‘five lenses analysis’. Goold, Campbell and Alexander developed the ‘five lenses analysis’, in order to map parenting characteristics. Which of the following characteristics is not discerned?
1. Vertical integration
2. Decentralization contracts
3. Mental maps
4. People and skills.
Campbell and Goold (‘Seeking synergies’, in De Wit & Meyer, 2010, Reading 6.4) created a list of synergy killers. They argue that linkages between business units are often hard to make successful in reality. Which of the following is NOT listed as a synergy killer?
1. Culture of secrecy
2. Corporate antagonism
3. Excessive performance pressure
4. Mistrust.
According to Campbell and Goold (‘Seeking synergies’, in De Wit & Meyer, 2010, Reading 6.4), what kind of synergy killer is presented in the following quote from the article?
“In a notorious memorandum written after GEC’s acquisition of English Electric, Lord Weinstock informed the managers of the English Electric businesses that all cross-unit committees and projects were to be disbanded forthwith”.
1. Inhibiting corporate strategy
2. Domineering corporate staff
3. Infighting between the barons
4. Misaligned incentives.
The article of Goold and Campbell (‘Seeking synergies’, in De Wit & Meyer, 2010, Reading 6.4) could best be classified in the following perspective:
1. The portfolio organization perspective
2. The integrated organization perspective
3. The synergy organization perspective
4. The organizational dynamics perspective.